Maison Oro
A flagship store that behaves like an editorial magazine.
01Introduction
Maison Oro is a concept storefront for an independent fashion house that sells in small seasonal drops.
02The challenge
The challenge
Drops sell out in hours, but the brand story lives in long-form lookbooks. The store had to carry both moods: slow editorial reading and a very fast path to buy.
03Creative direction
The idea in one move.
Editorial pages scroll like a printed issue, then fold into a persistent, minimal bag that is always one gesture away. Gold is used once per screen, never as decoration.
#08090D
Signal#8A5CFF
Spark#D6FF38
Paper#F5F5F3
Text Instrument Sans 400
Data JetBrains Mono 500
04Design exploration
Studies before decisions.
We explored full-bleed video, collage grids and a horizontal runway. The runway became the drop page, the collage became the lookbook.
05Development and implementation
Built to the same standard as it looks.
Headless storefront on a hosted commerce engine, with edge-cached editorial pages and an inventory feed that updates stock counts live during drops.
06Visual gallery
Drag through the details.
07Results and outcomes
What thedirection delivers.
Concept project: outcomes describe the intended design result, not measured client metrics.
- 01
Lookbook and shop unified in one flow
- 02
Checkout reachable from every editorial page
- 03
Drop pages built to stay fast under load