Design trends worth keeping, and the ones to let go

Trends are useful when they solve a problem and tiresome when they solve nothing. A quick sort of what we expect to last.

Keep: type as image

Oversized editorial typography gives a brand presence without relying on stock photography. It loads fast, scales cleanly and carries tone.

Keep: honest motion

Motion that explains state changes is becoming an expectation, not a flourish.

Let go: decoration as identity

Gradient blobs, glass cards and identical bento grids made every site look the same. Distinctive work comes from a point of view, not a kit.