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AI features that earn trust instead of demanding it

August 12, 2026 6 min read

Most AI features fail quietly. People try them once, get a confident wrong answer, and never return. Trust is the product.

Show your sources

Grounded answers should link to the documents they came from. When there is no good source, say so plainly instead of improvising.

Evaluate with real questions

Build an evaluation set from the questions your users actually ask. Re-run it on every change to prompts, models or retrieval, and track the results over time.

Design for correction

Let people flag bad answers in one click and route those flags back into the evaluation set. The feature improves because people use it.

Written by

The Afterglyph studio

Designers, engineers and creative technologists writing about the craft of building for the web.